The purpose of the Public Relations course is to provide court managers with tools they can use to promote community engagement and increase public trust and confidence, all while fulfilling their duty to provide appropriate administrative and case-related information to the media and the public via electronic and in-person avenues. The course teaches court leaders and managers how to craft and deliver messages about court activities and performance, as well as to educate staff about walking the fine line between providing legal advice vs. legal information. Participants will improve their skills in communicating effectively with the media and consider requirements for communicating in a crisis.
The topics in this course are touched upon in ICM’s Certified Court Manager courses, but in this executive-level course, participants will acquire the tools to communicate effectively on behalf of their courts through communications with the public, court partners, the bar, and the media.