Executive Director, Administrative Office of Courts
Member, Task Force on the Delivery of Legal Services
State Courts Building
1501 West Washington
Phoenix, Arizona 85007
Telephone: (602) 452-3301 [email protected]
The proposed amendments address lawyer advertising and incorporate many of the 2018 ABA Model Rule amendments as recommended by the Task Force on the Delivery of Legal Services. The proposed amendments eliminate or amend ethical rules that impede lawyers’ ability to provide cost-effective legal services. The proposed amendments to these ethical rules would retain the rules’ primary regulatory mandate of refraining from making false and misleading communications; set forth the requirements for who may identify themselves as a “certified specialist” in an area of law; maintain reasonable restrictions on direct solicitation of specific potential clients; and eliminate obsolete and anti-competitive provisions that unreasonably restrict the dissemination of truthful advertising.
Would amend the Ethical Rules regarding lawyer advertising, solicitation, and referral
FILED: January 11, 2020
Comment must be submitted on or before May 1, 2020.
Replies must be submitted on or before June 1, 2020.
ORDERED: Petition to Amend Rule 42, of the Supreme Court Rules, ERs 7.1 to 7.5 = ADOPTED as modified, effective January 1, 2021.